> This needs to start with companies not being afraid of charging their customers, and continue with customers not being put off to pay a couple of bucks a mont

> This needs to start with companies not being afraid of charging their customers, and continue with customers not being put off to pay a couple of bucks a month for a product that brings them value. While I get the sentiment of being more aggressive with pricing, this is a recipe for destruction. If customers are not put off, they find the offering valuable enough to them to keep buying it. Customers are put off in general when you overpower that agreement. A similar sentiment when a company will jack up their prices and you don't feel there's additional value being added, so you unsubscribe. The argument about Google making email free doesn't quite add up. Email should be accessible to everyone, and I think we all agree on this. Especially those applying for jobs at the local library who may be on hard times. I think the argument of great products being free is that they are "more accessible". If you want premium products, then buy them. Not every company needs to give into corporate greed when they have enough to continue growing. Too much of a premium and you have a walled garden. Choose wisely.