Tracking isn’t bad per se. The bad part is that all the information acquired from tracking is used to build an oversimplified profile of each user, that in turn

Tracking isn’t bad per se. The bad part is that all the information acquired from tracking is used to build an oversimplified profile of each user, that in turn distorts the information that Google searches return for that user. This often reflects and amplifies societal biases. For example, users that Google identifies as female are less likely to be shown ads for high paying jobs [0]. This creates a feedback loop: if a certain user demographic is less likely to be shown a given result, they are less likely to view it, which in turn makes them even less likely to be shown it in the first place. [0] https://spectrum.ieee.org/amp/women-less-likely-to-be-shown-ads-for-highpaying-jobs-2650272939 https://spectrum.ieee.org/amp/women-less-likely-to-be-shown-...