I know exactly what you mean. I'm going to assume you are a single founder - like me. There's a lot of pressure to succeed, that you feel before launch, but wh

I know exactly what you mean. I'm going to assume you are a single founder - like me. There's a lot of pressure to succeed, that you feel before launch, but what I found useful is to look at what exactly do you mean by "launch". I discovered (more like realised) that launch can mean "opening up your site to the public", which I did. But then it struck me that even though it is available, you are never really launched until you start to market the thing. Why? because - and here's the crucial bit - nobody knows it's there! So I just opened up the project, and guess what, all the fears went away. I'm not really sure why, but I think it's because if someone does stumble upon it it no longer matterswhat they think because I haven't formally started the promotion effort. Sure if they give me feedback that's all good, but that's something else. Now I think I understand the sentiment about iteration to make improvements and failing fast that were not clear to me before I opened it to the public.