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I know for (indie) games, twitter is a lagging indicator. That means you don't get famous through twitter, but twitter is a lagging indicator of the success on
by koonsolo 4y ago
I know for (indie) games, twitter is a lagging indicator. That means you don't get famous through twitter, but twitter is a lagging indicator of the success on Steam. I can look up the source of this statement if you're interested.
- thaumasiotes 4y agoI don't really see the relevance? We can rephrase your comment as "if people like your game, sometimes they follow your Twitter account". That's just an example of using Twitter to advertise your other content.
- koonsolo 4y agoMarketing wise the difference is huge. Say you release a new game, and want to know which marketing channels to focus on. As it turns out, Twitter will not give you much new customers that haven't come into contact with your game before. I agree with you that once you have those followers, you can leverage that with other content. But building up your audience mainly needs to happen through other channels.
- neweroldguy 4y agoThanks for clarifying, this is an insightful interpretation.