It's an endless cat-and-mouse game. It might be true that people individually are not getting that much spam (on more modern platforms), but email is much more

It's an endless cat-and-mouse game. It might be true that people individually are not getting that much spam (on more modern platforms), but email is much more than gmail and in terms of volum a lot of spam still lands in people's inboxes (otherwise it wouldn't be done).