Why is #2 a fear? Nobody can use the site if you don't launch; if nobody uses it after you launch you're in the same position. I launched a new site last week

Why is #2 a fear? Nobody can use the site if you don't launch; if nobody uses it after you launch you're in the same position. I launched a new site last week (http://www.dialshield.com http://www.dialshield.com). Nobody's using it yet; oh well. Nothing scary about that.