The strange thing is this wasn't a price hike or a reduction in service. It was a launch of new tiers above the previous singular one. So to me this looks like

The strange thing is this wasn't a price hike or a reduction in service. It was a launch of new tiers above the previous singular one. So to me this looks like a failure of marketing. Users may have thought they were going to be charged more so cancelled. Or maybe they were just reminded that they had a subscription that they didn't use.