The author makes the very good point that what people "want" changes over time. For example, in the 1960s only a small fraction of a given law school class was

The author makes the very good point that what people "want" changes over time. For example, in the 1960s only a small fraction of a given law school class was female. Now almost 50% of law school graduates in a given year are female. And I am sure people in 1965 were saying the same things about the differences between men and women and how those differences were reflected in law school classes. The author's very valid concern is that one cannot draw the conclusions Penelope Trunk is drawing. The evidence just isn't in and quite frankly never will be in because society changes, expectations change, and preferences change. I don't know how many startups will be founded by women 40 years from now. Neither do you. Which is exactly why the the author is writing "STFU about what women want." When we make assertions about what other people want we end up categorizing them without sufficient evidence, which ultimately leads to poor decision-making.