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I put money down with a buddy (when Google+ launched) that within a year Google would drop the Google+ brand. This article basically agrees with me, but has it
by cek 15y ago
I put money down with a buddy (when Google+ launched) that within a year Google would drop the Google+ brand. This article basically agrees with me, but has it backwards.
Google+ will just become Google. Owning an Internet scale social-graph is just too important for Google; thus they will do whatever it takes to own one. This will include forcing users who just want search (or email) to have the functionality of Google+; but to avoid brand dilution Google will drop the "+".
(They will continue to use the + in the UI for +1, but that's different).
- nchuhoai 15y agoagreed, their latest integration with GMail definitely hints the trend
- grandpoobah 15y agoFirst thing I thought also.
- arcdrag 15y agoI had just assumed that Google+ would essentially encompass everything in Google that requires a google account to use. Google search, google shopping, and similar services that don't require an account would remain plus-less.
- r00fus 15y agoThough I agree with your reasoning, I don't think the "+" is going away, and I do think your buddy will end up winning. Like Circles, the + is becoming it's own strong brand, and though it may be that "Google+ == Google", the plus brand will stick around. Likely, Google will still retain the non-plus Google search, but put most of it's efforts into improving and integrating the "account required" Google+.