I think it doesn’t have to be coercive or even conscious. Basically there’s a million content creators out there saying different things. On their own volition,

I think it doesn’t have to be coercive or even conscious. Basically there’s a million content creators out there saying different things. On their own volition, some will say stuff the Chinese government likes, some will say stuff the Chinese government doesn’t like. The former get upranked, the latter get downranked. The outcome is it seems like “everyone” believes the former.