4 ms·

> $8 is way more than the profitability of an ad supported user. I don't think so. Twitter's ARPU from advertising in Q2 2022 was around $4.50. ARPU from adver

> $8 is way more than the profitability of an ad supported user. I don't think so. Twitter's ARPU from advertising in Q2 2022 was around $4.50. ARPU from advertising in the US was more than $14. Users likely to subscribe at $8/month (power users in western countries) are more valuable than average for advertising. No ads for $8/month would probably be a very bad idea.

codemac 4y ago
Exactly, thank you. I was going to say - $8/mo per US user would be a failing ad business.
- 411111111111111 4y ago
  YouTube is 13€ for ad-free and they're actually hosting videos (High bandwidth) AND share over 50% of this with the content creators. $8 is a lot - relatively speaking.
  - deleted 4y ago
    [deleted]
  - jonny_eh 4y ago
    and includes YouTube Music.
mosdl 4y ago
half the ads, not no ads.
Philip-J-Fry 4y ago
Twitter Q2 average daily monetizable users: 237.8 million Q2 revenue: $1.18 billion Q2 revenue per monetizable user: $4.96 Revenue per user if they're paying $8 a month is $24 per quarter (there's 3 months in a quarter!) That's definitely more than the profitability of the average user. If I got the numbers wrong then please show me how.
- bagels 4y ago
  Some users (US users, or those willing to pay $8/mo for Twitter) are generating multiple times the average revenue per user. People in poorer countries are generating less than the average revenue per user. On Facebook, for instance, US users bring in 5x the worldwide average revenue per user. That is why it's only a reduction in ads. This deal reduces their revenue per user if they went ad free for those users.
tonetheman 4y ago
paying 8 dollars for a checkmark is also a bad idea... putting trump back on twitter is also a huge bad idea... he is full of bad ideas and will bring twitter down with most of them though I like the idea of bringing vine back.
CydeWeys 4y ago
Are your figures per year? Because Twitter Blue would be $8 per month.

codemac 4y ago

Exactly, thank you. I was going to say - $8/mo per US user would be a failing ad business.

411111111111111 4y ago
YouTube is 13€ for ad-free and they're actually hosting videos (High bandwidth) AND share over 50% of this with the content creators. $8 is a lot - relatively speaking.
- deleted 4y ago
  [deleted]
- jonny_eh 4y ago
  and includes YouTube Music.

mosdl 4y ago

half the ads, not no ads.

Philip-J-Fry 4y ago

Twitter Q2 average daily monetizable users: 237.8 million Q2 revenue: $1.18 billion Q2 revenue per monetizable user: $4.96 Revenue per user if they're paying $8 a month is $24 per quarter (there's 3 months in a quarter!) That's definitely more than the profitability of the average user. If I got the numbers wrong then please show me how.

bagels 4y ago
Some users (US users, or those willing to pay $8/mo for Twitter) are generating multiple times the average revenue per user. People in poorer countries are generating less than the average revenue per user. On Facebook, for instance, US users bring in 5x the worldwide average revenue per user. That is why it's only a reduction in ads. This deal reduces their revenue per user if they went ad free for those users.

tonetheman 4y ago

paying 8 dollars for a checkmark is also a bad idea... putting trump back on twitter is also a huge bad idea... he is full of bad ideas and will bring twitter down with most of them though I like the idea of bringing vine back.

CydeWeys 4y ago

Are your figures per year? Because Twitter Blue would be $8 per month.