I use AdBlock on Chrome (which is fine, coincidentally). When it's installed, you get one question: do you want Google's text-only ads. This is less broad than

I use AdBlock on Chrome (which is fine, coincidentally). When it's installed, you get one question: do you want Google's text-only ads. This is less broad than what AdBlock Plus is suggesting, but it's of similar intent. It works. I have no complaints at all. If I ever want to block those ads, I can just check a checkbox. If AdBlock Plus also offered a choice when installed (I don't know if it does now), it would not be an issue at all. If they instead hide the option away, a lot of nontechnical--and probably some technical--people will be confused about why the behavior changed. I think that the ultimate quality of the change depends on exactly how they handle the UX behind. As for the intent and general idea, I support it entirely. As others have said, I do not hate all ads, just annoying, distracting, loud, obnoxious and sometimes vulgar ads which some websites employ.