Back in 2007 Hotmail was so big that it was profitable for them to have accounts that deleted themselves if you didn't log in in a couple of months and not pay

Back in 2007 Hotmail was so big that it was profitable for them to have accounts that deleted themselves if you didn't log in in a couple of months and not pay too much attention to spam filtering. Then Gmail came along and ate their lunch. TikTok is winning the race for zoomers' attention by doing better content filtering. I'm sure that a well-ran Twitter competitor can take all of their market.