Absolutely, that's why ever since Lycos and AltaVista we relied on certain third-party domains to solve both discoverability and noise filtering. However, now,

Absolutely, that's why ever since Lycos and AltaVista we relied on certain third-party domains to solve both discoverability and noise filtering. However, now, after we, the users, have created such Leviathans [1] as Google, Meta, and so on, we, the developers, must go back to the drawing board and solve discoverability, noise filtering, payments [2], and much more at the protocol level. Which is not even a new or outrageous idea, even Mr. Jack Dorsey seems to agree to this [3]. [1] https://en.wikipedia.org/wiki/Leviathan_(Hobbes_book) https://en.wikipedia.org/wiki/Leviathan_(Hobbes_book) [2] https://www.w3.org/TR/payment-request https://www.w3.org/TR/payment-request [3] https://en.wikipedia.org/wiki/Bluesky_(protocol) https://en.wikipedia.org/wiki/Bluesky_(protocol)