My experience may have been specific and circumstantial, but somehow, Google Plus for a while was some perfect utopian Star Trek ideal of what Social Network sh

My experience may have been specific and circumstantial, but somehow, Google Plus for a while was some perfect utopian Star Trek ideal of what Social Network should be like. * Circles that were super easy to use and organize. All other social networks work hard to deter you from organizing and customizing your feed * Enormous amount of good content and easy curation and sharing. People would make Circles of e.g. "Really Good Photographers" or "Interesting Physicists", and then share those circles. So in the morning I could go "Hey I'd like to read a bit about interesting physics" and click my Physicists circle, and in the afternoon I could say "I want to see some pretty photos" and see various photographers. * It was good for customizing both content consumption as per above, but also content creation & sharing - I have a funny IT joke, I'll share it to my "Coworkers" and "Coding nerds" circles. I've done a really great wedding shoot this weekend, I'll share it to my "Photonerds" circle. etc. It was genuinely amazing and awesome and perfect, for me. Everything since has been actively moving away.