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> don't build something with public town squares. That's only a feature platform builders want in order to sell advertisement Why would advertisers prefer publ
by jefftk 4y ago
> don't build something with public town squares. That's only a feature platform builders want in order to sell advertisement
Why would advertisers prefer public town squares? They just want people to see their ads.
(I also like "public town square" places, as a user)
- mattbrewsbytes 4y agoA "public town square" that allows anyone to post and comment is going to be paid by page views. The way to get more page views is to have controversial or viral content because it will bring the comments and page views. That will get the most advertisers. A closed/private group platform isn't going to get as many advertisers.
- Gordonjcp 4y agoSTOP! DON'T CLICK SUBMIT! DID YOU INSTALL GRAMMARNAZI?!!? No, the adverts are going to go in your private posts and messages, so you have to see the advert before you get the message. Like this one.
- eddieroger 4y agoBecause why market to some people when you can market to all people for the same cost? Particularly if that square can tell you that tech people look in a certain direction but cooking enthusiasts look in another, so you can pick where to put which sign since you've already paid to post your signs. I don't have a problem with the local public town square, but I do agree that giving equal voice to all the bad ideas, while also making it easier for those with bad ideas to find each other, is dangerous. It's made more dangerous in an era where our elected leaders also say bad ideas out loud, which emboldens others to do the same. Even in a public square, you can't just yell "fire" without consequence.
- jefftk 4y ago> why market to some people when you can market to all people for the same cost? It wouldn't be the same cost. Publishers charge advertisers in proportion to the number of people who see the ad.