5 ms·

Out of the three, Snapchat is the one product that I do not know who the target customer is. Boomers are on Facebook, millennials are on Instagram, gen-z are on

Out of the three, Snapchat is the one product that I do not know who the target customer is. Boomers are on Facebook, millennials are on Instagram, gen-z are on TikTok. Who is Snapchat for then?

easrng 4y ago
Snapchat seems like it's dying. A lot of people I know around my age (I'm in high school) either deleted it or only have it to keep up their streaks. However, it seems like younger kids (elementary maybe and middle) are still using it so maybe their demographics are just shifting younger?
- TheOsiris 4y ago
  elementary kids are using Snapchat? holy shit. please tell me you're making this up
  - easrng 4y ago
    I don't know for sure because I don't have any relatives or other people of that age I regularly interact with but I wouldn't be surprised, I know 11-12 year olds using it tho that would be early middle school not elementary I guess.
  - rosnd 4y ago
    Why would that be surprising? Of course they are. Nothing "holy shit" about it.
duped 4y ago
Conversations and photos people want deleted from local history
forgotpwd16 4y ago
Maybe what you say it's true but according to a survey[0] it's the most popular app/site U.S. teens use after YouTube, TikTok, Instagram. And excluding YT, the two others and Snapchat have about the same usage. [0]: https://www.pewresearch.org/internet/2022/08/10/teens-social-media-and-technology-2022/ https://www.pewresearch.org/internet/2022/08/10/teens-social...
anthonypasq 4y ago
im 26 and i use it a couple times a week. its by far the easiest way to send a picture to a bunch of people without having them all in a groupchat