>"You get what you measure." E.g., Facebook optimized for user engagement. Eyeballs on the screen. What they got was a lot of advertising revenue and a lot o

>"You get what you measure." E.g., Facebook optimized for user engagement. Eyeballs on the screen. What they got was a lot of advertising revenue and a lot of extremist hate filled troll clickbait. Meanwhile, the entire world turned against them. So much that Zuck bet his fortune on "Meta" which is looking to be a full fledged dumpster fire. A/B is about fine tuning an existing product. What product you should focus on, I don't believe there is an algorithm for that.