I think it’s less about the design being bad and more about simplicity as a goal overriding everything else. So learning an interface is frowned upon. Every in

I think it’s less about the design being bad and more about simplicity as a goal overriding everything else. So learning an interface is frowned upon. Every interface must be designed as if the user has never seen it before. Which is ok, as long as there’s also an alternative path which may take time and effort to learn but leads to increased efficiency and productivity. Unfortunately, that alternate path takes a lot of effort. And worse, it leads to very few extra sales. The company which puts in the effort to build a complex but efficient workflow in addition to the initial easy workflow will get beat in the market by competitors who only focus on the easy workflow that looks great in demos leading to the C-suiters to buy it. The best example is the pioneer of both these trends. Apple. It used to be that Apple insisted on a single button mouse so the primary interface was extremely easy to use. Yet, it spent a lot of effort including keyboard shortcuts, which were prominently displayed, everywhere. Unlike Windows, which basically only had Ctrl/Alt modifier keys, Apple has had the Ctrl/CMD/Opt modifier keys as integral parts for a very long time, encouraging those shortcuts. Apple also put s lot of effort to make their, and 3rd party applications easily scriptable (the choice of AppleScript however always held this back). The most MS did was VBA for Office. But once Apple entered the iEra, it realized it didn’t need any of this to sell products anymore. The massive lag in supporting basic keyboard shortcuts on the iPad when using a keyboard is one of the strongest evidence for this.