As you might have noticed, it is quite painful to fire people, and if you have a public profile (as most CEOs of large corps usually do), you get a reputation h

As you might have noticed, it is quite painful to fire people, and if you have a public profile (as most CEOs of large corps usually do), you get a reputation hit for being ruthless and all that stuff. Previous management at Twitter didn't own a significant percentage of the company shares. Why be the "bad guy" when the paychecks are still rolling in? But when it's your "own money" at stake, you get much more motivated to cut unnecessary costs. Even if that makes lots of people on the Internet hate you.