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It’s too much money to turn down. The costs are next to nothing. Sure, there might be some effects where a few users are turned off and leave the platform, bu
by huitzitziltzin 4y ago
It’s too much money to turn down. The costs are next to nothing.
Sure, there might be some effects where a few users are turned off and leave the platform, but the loss of those users is likely outweighed by the gains from advertising, probably by a lot. I wouldn’t be surprised if they have A/B tested that to the extent that they can.
You are welcome to hate it but that’s the calculation they and everyone else who serves ads has made.
- scarface74 4y agoJobs was no saint. But, he would never approve of an initiative that he himself wouldn’t want to use. Schiller was the last person that had Steve’s sensibilities.
- lapcat 4y agoSchiller took over the App Store in 2015. App Store Search Ads started in 2016.
- scarface74 4y agoWell shit. There goes that thesis.
- musicale 4y agoWe should really inform Phil of our disappointment. It's not like he needs more money after all. ;-)
- musicale 4y ago> The costs are next to nothing Ads are certainly profitable - the cost is damage to the user experience. Historically Apple has prioritized user experience, which is probably why many Apple users (Gruber et al.) hate this.