> They are just too early I think this is part of the dilemma though. Apple has been rumoured to be on the verge of releasing their AR solution for several yea

> They are just too early I think this is part of the dilemma though. Apple has been rumoured to be on the verge of releasing their AR solution for several years now. It looks even more likely next year. If they do, Meta will be behind. So in one sense you can say they are too early, in another you can say they are already too late. So if you're both too early and too late, maybe you are actually at least trying at the peak of your opportunity to execute. It may come off or it may not, but the odds are not going to be better a year from now if Apple releases and captures the whole premium tier for itself.