They should be damaging each other more if anything, I see 0 problem with that. Apple launching a search engine would be the best possible thing for the world a

They should be damaging each other more if anything, I see 0 problem with that. Apple launching a search engine would be the best possible thing for the world any of these companies could do, given how terrible Google has become. And Google is by far the worst of the bunch, closest to 1984 mixed with some of the worst of old Microsoft and a splattering of pure degradation of societal fabric though incessant advertising. They have no taste, no ideals, they have suffocated all competition in the most important industry we have (information gathering) systematically and then turned the entire thing into pay to play.