I'll provide an opinion I think is likely untrue, but interesting to consider here. I think there is a small but possible chance that these moves from Zuck coup

I'll provide an opinion I think is likely untrue, but interesting to consider here. I think there is a small but possible chance that these moves from Zuck coupled with the rebrand are possibly attempts to intentionally scare of investors and evade some of the regulatory scrutiny Facebook attracts. In my opinion Zuck has been acting weird since the Apple's privacy change announcement. I'm not a long-term shareholder of META/FB, but I have followed the companies IR material for some time and I've never seen Zuck act like this before. On the last few earnings calls it's hard at times not to wonder if he's trying to make investors nervous... For example, telling investors that they didn't see the Tiktok threat coming. Or that Apple's privacy change is a serious threat to their business. Or just recently that he "thinks" (very unconvincingly) that their huge Metaverse investments will pay off. One of the main problems Meta has today is that despite their relatively weak moat compared to other big tech companies is that they're treated with far more scrutiny from regulators. And on the flip side you have for dominant companies like Apple which are literally destroying the ad business model that many tech companies rely on while demanding a 30% tax from developers and attracting relatively little regulatory attention while doing so. One of the things that has made Meta such a strong player historically has been their ability to make very smart accusations, but this is no longer possible because regulators see them as such a dominant player. In some ways Meta was actually strategically stronger as a smaller player. So perhaps this is just part of the strategy. Historically if you want Western governments to give you a bit of a hand then being out competed by companies in hostile countries isn't a bad move. Similarly if you want to stop companies like Apple from targeting you then making it look like they're doing an unreasonable amount of damage to your business, probably isn't a bad move either. And Zuck is an interesting position given the share structure of the company. Where other companies would have to bend to investors, Zuck can force down the stock price and ignore investor demands. Again, I'm not saying I think he is doing this, but it's an explanation I'm beginning to weight heavier.