I feel it was more around 2015 or earlier Jonathan Haidt took a stab at explaining what he thought has been going on here: https://www.theatlantic.com/magazine/

I feel it was more around 2015 or earlier Jonathan Haidt took a stab at explaining what he thought has been going on here: https://www.theatlantic.com/magazine/archive/2022/05/social-media-democracy-trust-babel/629369/ https://www.theatlantic.com/magazine/archive/2022/05/social-...