Former independent bookseller here, and former employee of Borders and Amazon. There is little new to see here in this story. In general retail, physically che

Former independent bookseller here, and former employee of Borders and Amazon. There is little new to see here in this story. In general retail, physically checking out the competition's pricing has a long history. The only new twist is the barcode apps to check price immediately. Brick and mortar bookstores or "showrooms" are going to have to compete with better service and markup on non-book items. I don't think that's going to save the bookstore chains, though.