2 ms·

Sales managers will just hand the accounts to new executives. It's not as if the business walks away because their AE isn't there anymore. They're spending mo

• ketzo 4y ago
  > It's not as if the business walks away because their AE isn't there anymore. I mean, not all of the business -- but businesses can and will sever contracts because they lose their favorite point-of-contact. > They're spending money on twitter for the benefits it brings them What if those benefits are already pretty slim, and they've been thinking of dropping Twitter entirely, but for the efforts of their Twitter AE? I don't understand this mindset that all salespeople are fungible drones.
• jasonwatkinspdx 4y ago
  > It's not as if the business walks away because their AE isn't there anymore. They absolutely will. Media buyers for the gigantic companies expect to be wined and dined very aggressively. Early in my career I worked for an agency that had a couple truly massive EU companies as clients. You know these names. I saw first hand that the personal charisma and relationship of the agency owner was the only reason those execs kept coming back. And he went to very great lengths to stroke their egos. With buyers that big, there's always another agency. So as soon as the buyer doesn't like something, buh bye.