these folks, fwiw, claim there's a $5T opportunity by 2030: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/value-creation-in-the-

these folks, fwiw, claim there's a $5T opportunity by 2030: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/value-creation-in-the-metaverse https://www.mckinsey.com/capabilities/growth-marketing-and-s... tldr: all the $$ still comes from commoditizing community building by subjecting them to ads and counting conversion. Conversion is always a tricky beast to count, even in our intense tracking of individuals and attempt/successes at tracking users across time, applications, sessions and devices and I'm just honestly not sure how much more humans can handle being advertised to or even spend as things get tighter and tighter. At some point cool new [insert object here] doesn't matter when you are calculating the gas needed to warm your home and thinking about using your hot bathwater to do so.