Oh, the many, many things I don't know about cannabis. But speaking as an uninformed outsider – clueless, but also the target market of any mass movement – the

Oh, the many, many things I don't know about cannabis. But speaking as an uninformed outsider – clueless, but also the target market of any mass movement – the hash brownie has the opposite problem: It's almost too inoffensive. It's famous as a way to hide marijuana from everyone, possibly including yourself. At worst, it's redolent of shame and fear, and at best it reminds people of things like pain management, which is not exactly a marketing winner. Smoking may pose many difficulties, but it does have one big advantage: It's a group ritual that serves to advertise itself. What cannabis needs is a recipe that suggests sophistication and good taste. Imagine if James Bond's favorite drink had had cannabis in it. Men and women of taste would be falling over themselves to blog about the superiority of original-recipe cannabis martinis. There would be tastefully lit Manhattan cannabis bars where your drink's ingredients would be fresh-clipped from live plants growing, hydroponically, in crystalline bowls suspended over each table. I wonder if cannabis can be pleasurably served with coffee? The legalization movement needs to commission a crack research team of Dutch baristas.