5 ms·

"people yell at their TVs" That era ended a long time ago; nobody on a percentage basis watches legacy media any more, almost everyone clicked off. The micros

by VLM 4y ago

"people yell at their TVs" That era ended a long time ago; nobody on a percentage basis watches legacy media any more, almost everyone clicked off. The microscopic fraction of the population who still watch, actually LIKE the five permitted media stories. So changing what's produced would be very risky; might lose the very last few viewers, might not gain any return viewers. The author is trying to do "startup strategy" in an industry that's in "shutdown mode", that's a tough one.

jjeaff 4y ago
They may have a small market share, but they are still the largest and thus have the biggest budgets with few exceptions.
jhbadger 4y ago
I think this is generational. Young people may not subscribe to newspapers, whether electronic or paper, or watch TV news regularly, but they are still quite popular among older people. Ask your parents (and your grandparents if they are still living). They don't get their news off the Internet. And these older generations still have a lot of power. In many countries, such as the US, they are still the majority of politicians, for example.
- foobarian 4y ago
  > Young people may not subscribe to newspapers, You know, we just might give it a try - I was amazed at how much my kids enjoy the occasional print magazine, and how little comparable there is in any other medium. I am guessing this will play out with some scale since we're a pretty ordinary family.
  - Loughla 4y ago
    We subscribe to three magazines (one monthly and two quarterly) as a family. The kids look forward to their arrival, and we don't have to worry about violence/porn for the little ones. I believe we're going to see a resurgence in "traditional" print media as the novelty of it is picked up by generations who maybe weren't exposed to it much growing up. Like older millennials(35-40) and lower maybe?
    - CadmiumYellow 4y ago
      Older millennials were still exposed to a lot of print media growing up! I'm 30 and we always had print newspapers and magazines in my house. We ordered clothes from catalogs throughout my childhood. In high school we all read gossip and fashion magazines religiously - Perez Hilton's blog was still a novelty and most teenage girls were reading print magazines on a regular basis. It's easy to forget just how quickly the internet supplanted print media...it wasn't until around 2010 when smartphones went mainstream that people, even young people, started using the internet as their one and only source of information. We're barely a decade into this new world. I do hope print media makes a comeback! It's so relaxing to read something that's not interactive and isn't constantly bombarding you with embedded video players and notifications. I have given away my kindle and returned to reading print books because I felt that I didn't absorb or properly remember the books I read on it - it felt like my brain didn't process the information the same way it does when I read a physical book.
  - haupt 4y ago
    There's a great kids magazine called Cricket that I cherished as a child. It's still in print here in the US.

by VLM 4y ago

jjeaff 4y ago

They may have a small market share, but they are still the largest and thus have the biggest budgets with few exceptions.

jhbadger 4y ago

I think this is generational. Young people may not subscribe to newspapers, whether electronic or paper, or watch TV news regularly, but they are still quite popular among older people. Ask your parents (and your grandparents if they are still living). They don't get their news off the Internet. And these older generations still have a lot of power. In many countries, such as the US, they are still the majority of politicians, for example.

foobarian 4y ago
> Young people may not subscribe to newspapers, You know, we just might give it a try - I was amazed at how much my kids enjoy the occasional print magazine, and how little comparable there is in any other medium. I am guessing this will play out with some scale since we're a pretty ordinary family.
- Loughla 4y ago
  We subscribe to three magazines (one monthly and two quarterly) as a family. The kids look forward to their arrival, and we don't have to worry about violence/porn for the little ones. I believe we're going to see a resurgence in "traditional" print media as the novelty of it is picked up by generations who maybe weren't exposed to it much growing up. Like older millennials(35-40) and lower maybe?
  - CadmiumYellow 4y ago
    Older millennials were still exposed to a lot of print media growing up! I'm 30 and we always had print newspapers and magazines in my house. We ordered clothes from catalogs throughout my childhood. In high school we all read gossip and fashion magazines religiously - Perez Hilton's blog was still a novelty and most teenage girls were reading print magazines on a regular basis. It's easy to forget just how quickly the internet supplanted print media...it wasn't until around 2010 when smartphones went mainstream that people, even young people, started using the internet as their one and only source of information. We're barely a decade into this new world. I do hope print media makes a comeback! It's so relaxing to read something that's not interactive and isn't constantly bombarding you with embedded video players and notifications. I have given away my kindle and returned to reading print books because I felt that I didn't absorb or properly remember the books I read on it - it felt like my brain didn't process the information the same way it does when I read a physical book.
- haupt 4y ago
  There's a great kids magazine called Cricket that I cherished as a child. It's still in print here in the US.