That's the big problem I have with these fundraisings. They are using the exact thing that make most of us hate advertising: deceiving claims, annoying banners

That's the big problem I have with these fundraisings. They are using the exact thing that make most of us hate advertising: deceiving claims, annoying banners, and revenue-driven A/B testing. The only thing they don't seem to do (yet) is personal data collection / targeting. When I see them I can't help but think "how did these got through my ad blocker?" [*] They don't have to do that, they can afford not to use typical advertising tactics and still get enough money for continued operation. *: The reason I think Wikimedia fundraisers don't appears in most block lists is that as a rule, self-promotion is not considered advertising. Same reason why you can see ads for the latest Microsoft products when you go to microsoft.com.