8 ms·
Advertising to kids is a low to non-profit activity.
by codexon 15y ago
Advertising to kids is a low to non-profit activity.
- DanBC 15y agoWhat? That's nonsense - look at the hours of merchandise promotion across dozens of channels. Toys is billions of dollars per year.
- codexon 15y agoIf the parents are watching TV with them yes. Is a parent going to look at untargeted (because of COPPA) gmail.com advertisements while their kid bangs out the odd email? No. The point of targeted advertising from Google is to show you a relevant ad during the few times that you use their app. With COPPA, all of this goes out the window.
- icebraining 15y agoThe TV ads are not there for the parents to see, they're there for the kids to see.
- protomyth 15y agoI assure you that even a child is capable of remembering a toy they saw on TV without parental help and, loudly in fact, proclaiming their knowledge as they pass said toy in Target.
- okoni 15y agoThe tobacco industry is targeting teens and pre-teens too.