Of all the things women are told on a day-in, day-out basis, "you should start a start-up" seems really low on the list in terms of both frequency and malicious

Of all the things women are told on a day-in, day-out basis, "you should start a start-up" seems really low on the list in terms of both frequency and maliciousness. It's also odd to simultaneously state that women are perfectly capable of making their own decisions, but it's somehow damaging to present them with another choice they can decide on. Why, exactly, do we need to protect women against the awful specter of another option in life?