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I think these things come about because of A/B testing. The metric being optimized is probably "app installs" or "account creations" and the negative side effec

I think these things come about because of A/B testing. The metric being optimized is probably "app installs" or "account creations" and the negative side effects of driving a bunch of users off are not considered/measured.

dmix 4y ago
Indeed, short term metrics vs long term hatred. I know how it happens, I've designed many a KPI. Something so fundamental and important as the default non-user first-exerpience (not just a 'signup flow') should be evaluated more holistically than just looking at numbers. But I guess when you have layers of middle managers it's safer to point to a spreadsheet than make hard choices.