Why is it suddenly about "happiness" and "respect"? Stop moving the goalposts!!! If society would benefit from more women doing startups (as is often alleged),

Why is it suddenly about "happiness" and "respect"? Stop moving the goalposts!!! If society would benefit from more women doing startups (as is often alleged), and men are encouraged to change their behavior in the name of that goal, why shouldn't women be encouraged to change their behavior too?