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The relevant part of linked statement (PDF): * Drew's Closing Statement / 12.05.11 Drew's eatery: established in March of 2008. Drew set out to open an Eater
by JoachimSchipper 15y ago
The relevant part of linked statement (PDF):
* Drew's Closing Statement / 12.05.11
Drew's eatery: established in March of 2008.
Drew set out to open an Eatery that was both sustainable & organic. Over the course of 3+ years and listening to his customers requests we expanded our menu to offer more vegan and gluten free options. Our latest menu is about 50% vegan and offers over 70% Gluten Free. Trying to keep up with our competitors we began working with the online deals (groupon, plum, kgb, living social, reward network, price bunch, and others) We soon realized that these deals are not what they seem but yet are silent killer and only build false hope. We accept full responsibility as nobody forced us into Groupon or any other deal. We stopped doing any future deals in October and had hoped we could recover, but it was too late.
- maratd 15y agoI don't think so. He clearly realizes the problem lies with him and his business, but manages to blame someone else anyway. It doesn't just take realization. It takes action. You have to realize that the fault lies with you and then you have to act on that realization. Seems he realized things were going sour, but his solution was to jump in with the daily deals sites, instead of fixing the real problem with his business. You can use Groupon in one of two ways. You can sell off excess inventory. In the case of a restaurant, this may mean running a "breakfast only" deal if most of your clientele comes in for lunch and dinner. Or you can run a "dinner only" if most of your customers are a breakfast and lunch crowd. There are other creative ways and I have truly seen "Groupon done well" in this way. You focus the Groupon customers to fill gaps. The second way you can use Groupon is to temporarily keep your failing business afloat. If this is all you do, your business will fail. It'll just take longer. Groupon is like a credit card. They'll give you cash fast and you better use that cash to fix whatever is wrong with your business. If you simply sit on your ass and do daily deals, you're just delaying the inevitable. Don't blame Groupon, blame yourself for not fixing your business.