There is implicit lying by omission, in your favor, in these kinds of situations. You create value through scarcity but some won't know why the value is there,

There is implicit lying by omission, in your favor, in these kinds of situations. You create value through scarcity but some won't know why the value is there, while others will take a long while to catch-on, giving you plenty of time to capitalize on the running-on-fumes value by lowering the scarcity.