It's a "newspaper" operated by a business letting other businesses publish a statement in a newspaper of general circulation when registering or changing a fict

It's a "newspaper" operated by a business letting other businesses publish a statement in a newspaper of general circulation when registering or changing a fictitious business name, as required by California law. https://www.smobserver.com/ https://www.smobserver.com/ So it's like a fake fake news newspaper.