It isn't like it was a non-profit before run by a board trying to make Twitter awesome for users or some form of cooperative that was owned democratically by it

It isn't like it was a non-profit before run by a board trying to make Twitter awesome for users or some form of cooperative that was owned democratically by its community... it was a "public" company that, by construction, could only blindly optimize for profit of its shareholders--and, even worse: almost always relatively short-term profits, which is why you see a lot of these companies right now trying to squeeze a few extra dollars out of everyone instead of just holding out for a year on cash reserves, as otherwise people will (rightfully) sell their stock and wait to re-purchase it if things ever look up again--at the almost explicit expense of its users (who frankly should have bailed as soon as the company went public, as that's the moment you knew the company no longer was even allowed to care about their interests).