B2B SaaS marketing is one of those things where its absolutely awful, and yet works well enough. So in light of the recent downturn managers are just cracking

B2B SaaS marketing is one of those things where its absolutely awful, and yet works well enough. So in light of the recent downturn managers are just cracking the whip and telling their marketing/development/sales/enablement people and tools to spam-harder. Taking an already bad experience and dialing up the volume. As a buyer in the past I vehemently hated it. As a sales engineer now I fully realize i'm part of the problem, but have no solutions/alternatives to offer. Product led growth is my preferred approach but never have I ever seen a company not doing that switch to doing that.