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This does not look like marketing as such, it is usually generated as part of sales (cold) outreach, Sales/Business Development representatives send this type o
by djhope99 4y ago
This does not look like marketing as such, it is usually generated as part of sales (cold) outreach, Sales/Business Development representatives send this type of thing to customers when they are prospecting.
Marketing is different strategy. SDRs/BDRs are looking at very specific accounts and targeting specific people vs marketing which is typically not specific.