Good piece. It is not far off from the things people like danah boyd have been saying. The exchange of personal information is a unit of social currency. If you

Good piece. It is not far off from the things people like danah boyd have been saying. The exchange of personal information is a unit of social currency. If you treat it like it has no value, then it becomes of no value. Editorial effort, on the other hand, both adds value and also signals value.