TLDW: Youtube country music critic & fan Grady Smith analyzes a tiktok country girl band who has 12 million followers. Mainly going viral because they are cute

TLDW: Youtube country music critic & fan Grady Smith analyzes a tiktok country girl band who has 12 million followers. Mainly going viral because they are cute girls who do viral visual stunts like balloon popping and color blocking outfit changes vs the quality of their music. Interesting implications for the music industry especially as execs look to sign artists based on # of followers and view counts.