I think the question conflates two different things. Great items we want or own are not necessarily the things that make life better or work easier. Over a de

I think the question conflates two different things. Great items we want or own are not necessarily the things that make life better or work easier. Over a decade ago I was given a Rolex by my work. It doesn't make my life better or work easier. I actually need to get it cleaned because it doesn't keep great time. But it is a nice piece of design, and caused me to recognize quality and balance. I love my bike, a 12 year old (maybe more) Kona Honky Tonk. It fits me perfectly, I love the timeless look of it. Does it make life better than any other bike? Probably not, but I have a strong attachment to it because it is unique and mine. Same with my mountain bike, but that's a custom job made for me, so a bit difficult to compare. Artwork, stuff that I've made, or stuff I've been given. I guess what I'm saying is that I don't think we can take the "life is better" without the attachment, which is often post-rationalized as to why we like something. It's something that is front of mind for the work we're doing at https://soundmind.co https://soundmind.co - we're creating a sleep headband that improves the function of your brain during sleep. The design of something somebody is going to wear to bed is more important than many people initially think it is. In order to be successful, you have to create something that doesn't only work, and do the job, but also makes people feel the right way about how they put it on, what it feels, like, and how they become attached to it.