Look, it's going to get worse as more people get fed up with aggressive advertising practices and learn about safe ad blocking. It's going to be disruptive, and

Look, it's going to get worse as more people get fed up with aggressive advertising practices and learn about safe ad blocking. It's going to be disruptive, and it will put out of business many websites that aren't paying attention. Big ad companies know it and are actively looking for new ways to keep eyeballs and product placement everywhere. Don't worry about the few people who use ad blockers, just be ready to follow new ad practices when they come. In fact, If I find a website useful, and it doesn't push aggressive/tracking ads, I purposefully whitelist it. Complaining about people blocking ads on your website might not encourage them to whitelist it, though. Your best advocate is your own work.