Their incentives are not aligned with those of customers. For example, anecdotally I've heard that many cloud services are configured with (a) out-of-the-box de

Their incentives are not aligned with those of customers. For example, anecdotally I've heard that many cloud services are configured with (a) out-of-the-box defaults that make it deceptively easy to get bigger invoices than anyone ever expects, and (b) byzantine billing that makes it deceptively hard to figure out how to make those invoices smaller.