As long as Apple can make more money selling devices and subscriptions than from ads I'd trust them 10x more than Google or FB. If there is credible competition

As long as Apple can make more money selling devices and subscriptions than from ads I'd trust them 10x more than Google or FB. If there is credible competition and Apple continues to position itself as the 'privacy' option I don't think it really makes sense for them to shift towards Ads too much, they'd just lose customers and there is more $ in iPhones anyway. Now if Apple actually becomes a virtual monopoly or it's the opposite and they have to cut their margins it's a quite different picture.