A lot did change though. Apple changed settings on its tracking which made it harder for Facebook to charge a lot for ads. TikTok became bigger than people were

A lot did change though. Apple changed settings on its tracking which made it harder for Facebook to charge a lot for ads. TikTok became bigger than people were expecting (like a rival sushi restaurant opening next door). And they spent a lot of money on the metaverse that appears so far to be a complete waste. I agree there is more speculation but overall its cash flow went down a lot and thats not that speculative.