I think they would honestly be much better off giving up on all the engagement stuff and just going back to their base and serving users what they want. Profits

I think they would honestly be much better off giving up on all the engagement stuff and just going back to their base and serving users what they want. Profits will collapse to 1/5 what they are but they will be highly sustainable profits as opposed to now where it's basically only a matter of time before they reach the tipping point where becoming the next MySpace is inevitable.