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"Meta was imo a poor direction, but it was a direction, which is better than nothing " Facebook makes money by advertising. Apple closed the ability to track u

"Meta was imo a poor direction, but it was a direction, which is better than nothing " Facebook makes money by advertising. Apple closed the ability to track users over to 3rd party advertisers. Facebook is losing advertising money. Meta is just some ridiculous non issue. The problem is fundamental. They are losing the ability to give advertisers value. Put on all the meta head sets you want, but, FB needs to dig in and get a solution to advertiser tracking. [I am open to hire lol]

hn_throwaway_99 4y ago
> get a solution to advertiser tracking. Fuck. That. The "solution to advertiser tracking" is surreptitiously tracking people all across the internet without their informed consent. And when Apple's policy change required informed consent, surprise surprise, people also said "Fuck That". Facebook has tons of data from their own sites to build extremely detailed profiles of individuals to target advertising to them. If they can't build a profitable advertising business with that information, they deserve to die.
lancesells 4y ago
I think there's too much stock in the Apple closing off their tracking and somehow advertisers stopped using their ads. That privacy control started in iOS 14.5 in April 2021 and I'm sure it's had some effect but I think it's overblown. https://www.oberlo.com/statistics/facebook-ad-revenue https://www.oberlo.com/statistics/facebook-ad-revenue Up 13% - https://investor.fb.com/investor-news/press-release-details/2022/Meta-Reports-First-Quarter-2022-Results/default.aspx https://investor.fb.com/investor-news/press-release-details/... Down 1% - https://investor.fb.com/investor-news/press-release-details/2022/Meta-Reports-Second-Quarter-2022-Results/default.aspx https://investor.fb.com/investor-news/press-release-details/... Down 4% - https://investor.fb.com/investor-news/press-release-details/2022/Meta-Reports-Third-Quarter-2022-Results/default.aspx https://investor.fb.com/investor-news/press-release-details/...

hn_throwaway_99 4y ago

> get a solution to advertiser tracking. Fuck. That. The "solution to advertiser tracking" is surreptitiously tracking people all across the internet without their informed consent. And when Apple's policy change required informed consent, surprise surprise, people also said "Fuck That". Facebook has tons of data from their own sites to build extremely detailed profiles of individuals to target advertising to them. If they can't build a profitable advertising business with that information, they deserve to die.

lancesells 4y ago

I think there's too much stock in the Apple closing off their tracking and somehow advertisers stopped using their ads. That privacy control started in iOS 14.5 in April 2021 and I'm sure it's had some effect but I think it's overblown. https://www.oberlo.com/statistics/facebook-ad-revenue https://www.oberlo.com/statistics/facebook-ad-revenue Up 13% - https://investor.fb.com/investor-news/press-release-details/2022/Meta-Reports-First-Quarter-2022-Results/default.aspx https://investor.fb.com/investor-news/press-release-details/... Down 1% - https://investor.fb.com/investor-news/press-release-details/2022/Meta-Reports-Second-Quarter-2022-Results/default.aspx https://investor.fb.com/investor-news/press-release-details/... Down 4% - https://investor.fb.com/investor-news/press-release-details/2022/Meta-Reports-Third-Quarter-2022-Results/default.aspx https://investor.fb.com/investor-news/press-release-details/...